In a sport as demanding as swimming, reaching peak performance through ample hydration and electrolytes is vital. That’s why Cirkul is excited to announce its role as USA Swimming's Official Hydration Partner!

USA Swimming is the national governing body for swimming in the United States, and this partnership combines the fun of Cirkul’s fully customizable hydration system with the exciting and fast-paced nature of competitive swimming.

Cirkul is excited about the partnership, said Cirkul’s Co-founder and Chief Brand Officer Andy Gay.

“Our mission is to deliver delicious hydration and better-for-you functional ingredients to athletes of all ages, and we could not think of a better partner than USA Swimming to help introduce Cirkul to this strong community of athletes and their families," Gay said.

This unprecedented partnership allows Cirkul to advance its commitment to making hydration easy, more convenient, and fun for everyone. The innovative and highly customizable nature of Cirkul’s bottles and Sip® flavor cartridges ensures athletes can hydrate to their fullest potential.

“We are proud to bring Cirkul into the USA Swimming family,” said USA Swimming Chief Commercial Officer Shana Ferguson. “The innovation in product and thought that Cirkul brings will benefit athletes at all levels of this sport.” 

As a company founded by two athletes, the partnership between USA Swimming and Cirkul cements the significance of athleticism in Cirkul’s history. After all, the idea for Cirkul was born in the football locker room at Dartmouth College!

According to a press release by USA Swimming, the partnership officially kicked off in regional and national meets in March. March. Fans can also expect to get a taste of Cirkul in the Toyota AutoZone June 15-23 at the 2024 Olympic Team Trials in Indianapolis.

Stay tuned for more updates from Cirkul and USA Swimming!